Skylark Images produces high quality fine art digital prints. They needed to update their brand presence from one of a small, local and family run business to one of a professional, fully staffed production house, able to serve clients nationally. After guiding Skylark through a marketing profile, KWDS created a logo that addresses their message of high quality and professionalism. The mark also visually refers to the avian qualities of paper and the initial letter "S" for Skylark. The mark appears on signage, stationary, online and is used as an embossing die for branding their prints, thus adding product value.